International Webinar on "Global vs. Local Brands: the issue of sustainability and materialism”
International webinar on 31st July: Report
Internal
quality assurance Cell of Dakshin Kamrup College, Mirza. organized an international
webinar on "Global vs. Local Brands: the issue of sustainability and
materialism” on July 31.
Dr.
Nabanita Talukdar, faculty, Hult International Business School, San Francisco,
US , has joined the webinar as resource person. The webinar was inaugurated by
Dr. Chandana Goswami, Professor, School of Management Sciences, Tezpur University. Dr. NabaJyoti Das, Principal, Dakshin
Kamrup College, Mirza, offered the welcome address. In her beautifully rendered speech, Dr.
Talukdar opened the discussion by focusing on a few behavioural changes witnessed
among Indian consumers during Covid-19. She compared it with a few unique
purchase behaviours witnessed in US.
Dr.
Talukdar described the key characteristics of global luxury brands and
explained how local brands originating from North East India can go
global. She also spoke about certain
positive unique consumer perceptions which can be associated with the local
brands originating out of the region.
Based
on her on-going research on “Sustainability and materialism”, she shared some
key research findings which can be used by the local brands. She rounded up the deliberation by sharing
managerial implications for the local brands of Assam and the North East India.
After the presentation, an interactive session was held where Dr. Talukdar
replied to different questions asked by the participants. Vote of thanks was
offered by Barnali Kalita, lecturer, Dept. of Political science. Manabendra Kalita,
Lecturer, Dept. of Biotechnology and Barnali Kalita managed the technical
aspects of the webinar. Dr. Gargee Chakraborty, Coordinator, Internal Quality
Assurance Cell, Dakshin Kamrup College, Mirza was the moderator of the
webinar. Dr. Chakraborty offered her
sincere thanks to all for the smooth completion of the webinar, stated a
release. This webinar was the second of the series of four International
webinars to be organised by the Internal Quality Assurance Cell ( IQAC) of the
college.
Manash Pratim Baruah
Head
of the Department, Political Science
Dakshin
Kamrup College, Mirza.
